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    Bounded Rationality....

    Bounded Rationality. The adaptive toolbox

    Engels. Paperback, in zeer goede staat

    In a complex and uncertain world, humans and animals make decisions under the constraints of limited knowledge, resources, and time. Yet models of rational decision making in economics, cognitive science, biology, and other fields largely ignore these real constraints and instead assume agents with perfect information and unlimited time. About forty years ago, Herbert Simon challenged this view with his notion of "bounded rationality." Today, bounded rationality has become a fashionable term used for disparate views of reasoning.

    This book promotes bounded rationality as the key to understanding how real people make decisions. Using the concept of an "adaptive toolbox," a repertoire of fast and frugal rules for decision making under uncertainty, it attempts to impose more order and coherence on the idea of bounded rationality. The contributors view bounded rationality neither as optimization under constraints nor as the study of people's reasoning fallacies. The strategies in the adaptive toolbox dispense with optimization and, for the most part, with calculations of probabilities and utilities. The book extends the concept of bounded rationality from cognitive tools to emotions; it analyzes social norms, imitation, and other cultural tools as rational strategies; and it shows how smart heuristics can exploit the structure of environments.

    Gerd Gigerenzer; Reinhard Selten ;

    € 14,50

    If Life Is a Game,...

    If Life Is a Game, These Are the Rules

    Engels. Halflinnen gebonden met omslag,18 x 14,5 cm., in zeer goede staat

    Learn the rules of life to conquer any challenge, manage unpredictable ups and downs, and become a satisfied and well-adjusted person.

    We all know the feeling: In the game of life, why am I the only one who doesn't know how to play? But now, help is at hand, because this wonderful little book will teach you the rules so that you can conquer life's challenges and manage its unpredictable ups and downs.

    For one of her workshops several years ago, Chérie Carter-Scott, a corporate trainer and consultant, composed a list of basic truths about life, which she named "The Ten Rules for Being Human." Right away, the Rules resonated with her clients, who photocopied and passed the list to friends and relatives. Within months, Chérie's Rules were in thousands of homes all over the country, and eventually, they were published in Chicken Soup for the Soul and have also appeared in Ann Landers' column. Although there's no formula to help you win the game of life, Chérie's Rules convey a universal wisdom that, once understood and embraced, can contribute to meaningful relationships with ourselves and others, at work and in the home.

    In If Life Is a Game, These Are the Rules, Chérie shares that there are no mistakes in life, only lessons that are repeated. In thoughtful, inspirational essays illustrated with encouraging personal anecdotes, she includes the lessons that can be learned from each of the Rules and offers insights on self-esteem, respect, acceptance, forgiveness, ethics, compassion, humility, gratitude, and courage. Best of all, Chérie shows that wisdom lies inside each one of us and that by putting the Ten Rules for Being Human into action we can create a more fulfilling life.

    Cherie Carter-Scott ;

    € 7,50

    Leadership Agility....

    Leadership Agility. Developing Your Repertoire of Leadership Styles

    De Engelse uitgave. Paperback, in zeer goede staat. Naam op titelpagina. 

    Leadership is about influencing others to move in a certain direction and there are many ways of achieving this influence. Each of these leadership styles has its inherent qualities and pitfalls, and will be more suited to specific people and different circumstances. The more leaders understand their preferred leadership styles and are able to flexibly switch to the most suitable style given the situation, the more effective they will be. This book maps out ten sets of opposite leadership styles, giving readers the possibility to understand the strengths and weaknesses of both sides, and to identify their own current preference.

    The ten leadership style dimensions cover the full range of leadership roles, from the leader as coach (interpersonal leadership), to the leader as organizer (organizational leadership), as strategist (strategic leadership), as sense-maker (leadership and mission) and as role model (leadership and self).

    Readers are invited to draw up their own leadership development plans, which is supported by an interactive App. Readers are also challenged to reflect on how they would approach a number of cases, after which they can go to an interactive web-forum to read how others have responded and engage in a discussion with them. Leadership Agility is a useful tool for practitioners in the corporate world as well as business students and emerging leaders.

    Ron Meyer; Ronald Meijers ;

    € 20,00

    Brand Expedition. A...

    Brand Expedition. A Journey Visiting Europe's Most Inspiring Brands

    Engelstalige Hardcover, mooi exemplaar. Geen naam voorin, zo goed als nieuw. Met op de cover een foto van een oud model volkswagen camper, retro.

    Waar we ook gaan en staan, we worden altijd omringd door merken. Toch vragen we ons zelden af hoe ze zijn ontstaan. Welke filosofie hield de oprichter van een merk er op na? Welke factoren droegen bij aan het succes? Wat ging er goed? Wat niet? En hoe zorgt een merk ervoor dat het ook in de toekomst succesvol blijft?

    Marketingprofessional Martijn Arets ging op zoek naar antwoorden op deze vragen en bezocht twintig Europese merken tijdens een unieke reis: de Brand Expedition. Hij zegde zijn baan op, verzamelde sponsors en mediapartners om zich heen en trok in een authentiek Volkswagen T2 busje vijf maanden Europa in.

    Zijn avonturen en ervaringen waren tijdens de reis te volgen via brand-expedition.eu en zijn wekelijkse artikelen in dagblad De Pers. In dit boek vertelt hij de verhalen van twintig aansprekende Europese merken als LEGO, Mini, Freitag en Adidas, afgewisseld met foto's, citaten en zijn belevenissen onderweg.

    'Brand Expedition' is niet alleen interessant voor mensen die zich professioneel bezighouden met marketing en merkontwikkeling, maar ook voor iedereen die zich interesseert voor de oorsprong van Europa's bekendste merken en de avontuurlijke verhalen, inspirerende visies en leuke anekdotes die bij hun ontwikkeling horen.

    Martijn Arets;

    € 5,00
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