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    The Family in the...

    The Family in the Western World from the Black Death to the Industrial Age

    Engelstalige paperback, in zeer goede staat

    During the last few decades the study of the family has flourished, and in the process many myths about what life was like two or three centuries ago have been debunked. For example, contrary to popular belief, we now know that most women in the preindustrial West did not marry before they were twenty-five. Most households consisted of no more than four or five people, usually including unrelated young people working as servants. And perhaps most surprising of all, multigenerational households were not very common. Pulling together much fascinating information about the family in the preindustrial Western world, Beatrice Gottlieb presents every aspect of this rich subject with clarity and fairness. Her generously illustrated book deals with the households of the wealthy and the poor, courtship and marriage, the care and training of children, and the bonds (and strains) of kinship. The matter of inheritance receives special attention, as it played a substantial role in a world permeated by rank and status, and its importance gave the family a peculiar social and economic significance. With a focus on the ordinary people whose everyday lives strike a responsive chord in all of us, as well as brief appearances by famous people and important events in history--Henry VIII's divorce, Benjamin Franklin's apprenticeship to his brother, and Mary Wollstonecraft's death in childbirth--this remarkable, eminently readable work brings to vivid life the wives and husbands, servants and masters, children and parents of a not too distant past.

    Beatrice Gottlieb ;

    € 10,00

    Brand New how...

    Brand New how enterpreneurs earned consumers trust from wegwood to dell

    Engelstalige hardcover met stofomslag, ziet er gloed nieuw uit. Geen leesvouwen of geschreven tekst.

    Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one "built to order." According to business historian Nancy F. Koehn, these pathbreaking entrepreneurs shared a powerful gift: the ability to discern how economic and social change would affect consumer needs and wants.

    In Brand New, Koehn introduces us to six extraordinary leaders of brand creation who lived and worked during periods of widespread change: Josiah Wedgwood in the Industrial Revolution; Henry Heinz and Marshall Field in the Transportation and Communication Revolution; and Est?e Lauder, Howard Schultz of Starbucks, and Michael Dell in the Information Revolution. Through compelling and engaging profiles of these entrepreneurial visionaries, she reveals a provocative relationship between economic turbulence, household priorities, and company strategy that holds important lessons for today's brand builders.

    According to Koehn, these forward-thinking individuals understood the profound effects that socioeconomic change has on what customers want, have, and can afford as much as on what companies make-and were masters at exploiting the enormous business opportunities these demand-side shifts created. Indeed, the brands and companies created by these individuals have become such a part of everyday life that we've made them part of common speech: we pass the Heinz; eat off Wedgwood; order a Starbucks.

    Koehn draws from their diaries, correspondence, and official business records to demonstrate that these entrepreneurs were more than savvy marketers; they were institution builders. She shows how each used brand not as a logo, but as a vital strategic tool for creating best-of-class companies-and for building powerful organizational capabilities that supported their connections with customers and helped make new markets for their offerings.

    Distilling critical lessons for businesses operating in both the traditional and on-line worlds, Brand New will convince every entrepreneur of the remarkable power of brands to transform start-ups, gain competitive advantage, and change lives.

    Nancy Fowler Koehn ;

    € 15,00
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