Filteren

Verfijn je keuze in deze categorie. Zoeken op auteur, ISBN, title of trefwoord? Dat kan eenvoudig via zoeken bovenaan.

Staat
Prijsrange
  • Filter

    Reviews

    Gemiddelde score voor Boek2

    Goede communicatie,

    snelle levering en prima verpakt.

    Extra korting

    %

    Meer boeken is meer korting!

    • Vanaf 5 boeken
    • Vanaf 10 boeken
    • Vanaf 15 boeken
    • Vanaf 20 boeken
    • 5% korting
    • 10% korting
    • 15% korting
    • 20% korting

    Leadership Agility....

    Leadership Agility. Developing Your Repertoire of Leadership Styles

    De Engelse uitgave. Paperback, in zeer goede staat. Naam op titelpagina. 

    Leadership is about influencing others to move in a certain direction and there are many ways of achieving this influence. Each of these leadership styles has its inherent qualities and pitfalls, and will be more suited to specific people and different circumstances. The more leaders understand their preferred leadership styles and are able to flexibly switch to the most suitable style given the situation, the more effective they will be. This book maps out ten sets of opposite leadership styles, giving readers the possibility to understand the strengths and weaknesses of both sides, and to identify their own current preference.

    The ten leadership style dimensions cover the full range of leadership roles, from the leader as coach (interpersonal leadership), to the leader as organizer (organizational leadership), as strategist (strategic leadership), as sense-maker (leadership and mission) and as role model (leadership and self).

    Readers are invited to draw up their own leadership development plans, which is supported by an interactive App. Readers are also challenged to reflect on how they would approach a number of cases, after which they can go to an interactive web-forum to read how others have responded and engage in a discussion with them. Leadership Agility is a useful tool for practitioners in the corporate world as well as business students and emerging leaders.

    Ron Meyer; Ronald Meijers ;

    € 20,00

    Brand Expedition. A...

    Brand Expedition. A Journey Visiting Europe's Most Inspiring Brands

    Engelstalige Hardcover, mooi exemplaar. Geen naam voorin, zo goed als nieuw. Met op de cover een foto van een oud model volkswagen camper, retro.

    Waar we ook gaan en staan, we worden altijd omringd door merken. Toch vragen we ons zelden af hoe ze zijn ontstaan. Welke filosofie hield de oprichter van een merk er op na? Welke factoren droegen bij aan het succes? Wat ging er goed? Wat niet? En hoe zorgt een merk ervoor dat het ook in de toekomst succesvol blijft?

    Marketingprofessional Martijn Arets ging op zoek naar antwoorden op deze vragen en bezocht twintig Europese merken tijdens een unieke reis: de Brand Expedition. Hij zegde zijn baan op, verzamelde sponsors en mediapartners om zich heen en trok in een authentiek Volkswagen T2 busje vijf maanden Europa in.

    Zijn avonturen en ervaringen waren tijdens de reis te volgen via brand-expedition.eu en zijn wekelijkse artikelen in dagblad De Pers. In dit boek vertelt hij de verhalen van twintig aansprekende Europese merken als LEGO, Mini, Freitag en Adidas, afgewisseld met foto's, citaten en zijn belevenissen onderweg.

    'Brand Expedition' is niet alleen interessant voor mensen die zich professioneel bezighouden met marketing en merkontwikkeling, maar ook voor iedereen die zich interesseert voor de oorsprong van Europa's bekendste merken en de avontuurlijke verhalen, inspirerende visies en leuke anekdotes die bij hun ontwikkeling horen.

    Martijn Arets;

    € 5,00

    Monetizing Innovation

    Monetizing Innovation

    Engels. Gebonden met stofomslag. Schutblad beschreven met een wens. Verder in zeer goede staat. 

    Surprising rules for successful monetization

    Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit.

    Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business.

    Monetizing Innovations argues that this is tragic, wasteful, and wrong.

    Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will.

    The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book.

    A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

    Madhavan Ramanujam; Georg Tacke ;

    € 14,50
    Bezig met laden...
    close

    Favorietenlijst