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    Material Fantasies

    Material Fantasies

    Paperback, in goede staat. Net ex. Engelstalig.

    "This study of East German fantasies of material abundance across the border, both before and after the fall of communism, shows the close and intricate relation between ideology and fantasy in upholding social life. In 1989, news broadcasts all over the world were dominated for weeks by images of East Germans crossing the Berlin Wall to West Germany. The images, representing the fall of communism and the democratic will of the people, also showed East Germans' excitement at finally being able to enter the western consumer paradise. But what exactly had they expected to find on the other side of the Wall? Why did they shed tears of joy when for the first time in their lives, they stepped inside West German shops? And why were they prepared to pay more than 10 percent of their average monthly wage for a pineapple? Drawing on fifteen months of research in the fast-changing post-communist East Germany, Veenis unravels the perennial truths about the interrelationships of fantasies of material wealth, personal fulfillment and social cohesion. She argues persuasively that the far-fetched socialist and capitalist promises of consumption as the road to ultimate well-being, the partial realization and partial corruption thereof, the implicit social and psychological interests underlying the politicized promises in both countries form the breeding ground for the development of materialist, cargo-cult-like fantasies, in which material well-being came to be seen as the place of "fulfillment and ultimate arrival"."--Publisher's website.

    Milena Veenis;

    € 15,96

    All the Right Moves

    All the Right Moves

    Gebonden boek met stofomslag, in zeer goede staat. Engelstalig.

    Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers? What products or services should I offer them? How should I do this in an efficient way? Any company engaged in strategy making must raise these questions, identify possible answers, and then choose what to do and what not to do. The objective should be to come up with ideas that differentiate the firm from its competitors-and thus stake out a unique strategic position. InAll the Right Moves, a highly practical handbook on the fundamentals of strategy, Markides helps managers zero in on the critical choices that lie at the heart of all innovative strategies. More important, Markides argues that even the best of strategies have a limited life. It is not enough to develop a unique strategic position or to improve the existing one. Companies must continually create and colonize new strategic positions, a difficult if not impossible task for many established firms. Markides explains how to overcome the obstacles to innovation so that even well-established companies can innovate by breaking the rules of the game. All the Right Movesreveals how creative thinking leads to strategic innovation-the "breakthroughs" that separate winning strategists from also-rans. Markides approaches strategic thinking as a creative process in which examining an issue from a variety of angles often proves more productive than merely gathering data, and experimenting with new ideas can be more effective than conducting much scientific analysis. He poses key questions for readers to ask as he guides them through a step-by-step framework for developing their strategic thinking skills. In a refreshingly clear and practical approach,All the Right Movesoffers concrete advice for thinking through the tough choices that all business strategists must face. It distills the important elements of strategy into an easy-to-follow system for crafting today's-and tomorrow's-breakthrough business strategies.

    Constantinos Markides;

    € 12,80
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