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    Monetizing Innovation

    Monetizing Innovation

    Engels. Gebonden met stofomslag. Schutblad beschreven met een wens. Verder in zeer goede staat. 

    Surprising rules for successful monetization

    Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit.

    Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business.

    Monetizing Innovations argues that this is tragic, wasteful, and wrong.

    Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will.

    The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book.

    A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

    Madhavan Ramanujam; Georg Tacke ;

    € 14,50

    The Body and the...

    The Body and the Blood. The Holy Land's Christians at the Turn of a New Millennium. A Reporter's Journey

    Forse Engelstalige hardcover, met stofomslag. Mooi exemplaar, zo goed als nieuw. Like New.

    This journalistic pilgrimage seeks out the forgotten people of the Holy Land-its Christians-and shows how their dwindling numbers offer a sober lesson in understanding the modern Middle East. . Retracing the path of Jesus' life at the turn of a new millennium, award-winning journalist Charles M. Sennott finds a region riven by political revolt, religious conflict, apocalyptic prophecies and the quest for Jerusalem-just as it was 2,000 years ago. The Body and the Blood is Sennott's journalistic pilgrimage through the Holy Land from Nazareth and Bethlehem to Egypt and Lebanon and finally Jerusalem itself, during a gripping a year that was also a critical turning point in the future of the region. Sennott's journey weaves through the local Christian communities of the Middle East, a population which is disappearing dramatically in the land where the faith began. Where a century ago Christians represented as much as 20 percent of the population of what is today Israel, the West Bank and Gaza, now they comprise less than 2 percent of the total population. Historians and demographers fear that within two more generations, native Christianity could virtually disappear in the Holy Land. Timely and moving, firmly grounded in the troubled history of the region, The Body and the Blood dares to ask questions of the spirit as well as of politics. Two thousand years after Jesus' birth, is there a place for his followers in the land he called home? Has the West fatally misunderstood, even abandoned, the Christians of the Middle East? And most provocatively, could Christianity help answer the riddle of peace in the region? Sennott's elegiac, controversial book is sure to spark national, and international, discussion

    Charles M. Sennott;

    € 15,00
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