Branding from A to Z

We live in a world of brands. Brands play a crucial role in business competition, but have also become an important social phenomenon. Brands are represented by signs and symbols, gestures and images. They stand for values, hopes, and desires, for experiences and expectations. They evoke emotions and associations. "Branding From A to Z" is a purely visual crash course in the essence and impact of brands, alphabetically pairing symbols with images, so that the "C" of Campbell's Soup is paired with a photograph of Che Guevara; the "D" of Disney with a whimsical portrait of Salvador Dal'; the sign for the Euro with Albert Einstein's mug; McDonald's Golden Arches with Marilyn Monroe, skirt aflutter over a gusting grate; the royal blue "Q" of Q-Tips with the even more royal Queen Elizabeth II; and all the way to the swishy "Z" of Zurich Insurance, paired with Frank Zappa, who sits quizzically upon a toilet.