Inhaltsübersicht: 1. Manipulationsgesetz: Wenn Sie wollen, dass die Leute über Sie reden, müssen Sie anecken, 2. Der entscheidende Schritt vom Warten zum Handeln, 3. Die Verpackung ist mit dem Inhalt nicht gleichzusetzen, 4. Was alles passiert, wenn ein Mensch ein und dieselbe Botschaft immer wieder hört - statt nur einmal, 5. Wenn Sie über die Macht der Gefühle Bescheid wissen, werden Sie von einem Tag auf den anderen vieles in Ihrem Leben ganz anderes betrachten, 6. Viele Leute sind nur Helden, weil sie Angst vor der Schande haben, 7. Wenn wir nicht selbst entscheiden, tun es andere für uns, 8. Warum man sehr oft ohne viel zu reden mehr erreicht als mit vielen Worten, Nachwort.

This book describes the principal conceptual, methodological, and empirical developments stemming from PAHO and WHO's institutional efforts in public health, which have entailed the broad and committed participation of the Member States. It provides and overview of the status of Essential Public Health Functions (EPHF) in 41 countries and territories of the Americas, based on self-evaluation exercises performed by health authorities to measure their performance.

Learn the art of divination to gain insight into your past, present and future with this volume which is part of the DK secrets of ... series, offering a juxtaposition of theory and practice to provide full explanations in an attempt to demystify each subject and show how best to apply it.

This book is a meeting place of minds. It provides a unique opportunity to gain insights into tomorrow from today's most highly regarded business thinkers. Their cutting-edge thinking has helped to guide many thousands of corporation through the changing landscape of business. Now, in a series of original and inspiring contributions, they define the new paradigm that will revolutionize business and society in the 21st Century.Everywhere we look today, traditional boundaries between industries, disciplines and countries are rapidly blurring, and the old rules of management no longer make sense in a post-industrial world. Rethinking the Future looks at how organizations can be redesigned to survive and thrive in tomorrow's hyper-competitive global environment. How they can learn to adapt to change and dramatically improve their performance. And how they should be 'managed' if at all.These original essays provide a panoramic perspective that puts all the pieces together in a coherent and easily understandable context. In fact, it represents an entire bookshelf condensed between two covers - a business education for the 21st Century. This is essential reading for anyone concerned with business success beyond the next quarter."The distinguished contributors provide important conceptual components out of which the next business paradigm will be built. The pages teem with provocative, illuminating ideas, good questions, fresh insights, and alternative ways of thinking about the competitive/cooperative combat to come". -- From the Foreword by Alvin and Heidi TofflerThis book provides a unique opportunity to gain insights into tomorrow from today's most highly-regarded businessthinkers.

Proven strategy for reducing production and operating costs while increasing profits As the growth of the Internet shifts power to consumers, the pressure on companies to keep prices low will continue to mount. Increasingly corporations are relying on "margin management" and supply chain management as a means of keeping prices low while raising profits. Activity-based costing and management (ABC/M) data is key to succeeding in both these critical management strategies. This book explains how executives can effectively use the information furnished by cutting-edge ABC/M systems. The author, an acknowledged expert in the field, clearly defines the ABC/M system and explains how to use the information it provides for best results. He provides a rational framework for understanding the fifteen key defining characteristics of ABC/M and arms readers with an ABC/M Readiness Assessment test along with extremely user-friendly exhibits.

By the most famous expert on quality in the world, this book offers a universal basis for quality planning--applicable throughout any organization and in all industries and extensively field-tested by quality managers in more than 50 manufacturing and service companies. 10 line drawings.