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    Build for Change

    Build for Change

    Hardcover with dustjacket, in excellent condition. With illustrations.

    Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In Build For Change, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming "customerpocalypse" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer relationship management on its head. Build For Change highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times. Readers will learn how businesses are increasingly relying on new forms of customer engagement, and how one customer's experience—whether good or bad—can alter a company's reputation with the click of a mouse. With practical insight from a leader in customer engagement, this book serves as a timely wakeup call to companies that have not yet embraced the digital future. Traditional marketing is becoming increasingly irrelevant, and businesses must become more customer-centric while taking a completely different approach to adopting and using technology. Build For Change outlines exactly what can—and must—be done to ensure sustainable success in the new digital era: Relate to the new generation of consumers, and understand their preferences and demands Stop obsessing about mountains of data, and instead apply business-driven continuous improvement to customer processes Learn how to overcome the fatal flaws of current technology fads Rethink organizational roles to drive adaptive and transformative innovation Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.

    Alan Trefler;

    € 15,00

    Rethinking the Future

    Rethinking the Future

    Hardcover with dustjacket, in good condition.

    This book is a meeting place of minds. It provides a unique opportunity to gain insights into tomorrow from today's most highly regarded business thinkers. Their cutting-edge thinking has helped to guide many thousands of corporation through the changing landscape of business. Now, in a series of original and inspiring contributions, they define the new paradigm that will revolutionize business and society in the 21st Century.Everywhere we look today, traditional boundaries between industries, disciplines and countries are rapidly blurring, and the old rules of management no longer make sense in a post-industrial world. Rethinking the Future looks at how organizations can be redesigned to survive and thrive in tomorrow's hyper-competitive global environment. How they can learn to adapt to change and dramatically improve their performance. And how they should be 'managed' if at all.These original essays provide a panoramic perspective that puts all the pieces together in a coherent and easily understandable context. In fact, it represents an entire bookshelf condensed between two covers - a business education for the 21st Century. This is essential reading for anyone concerned with business success beyond the next quarter."The distinguished contributors provide important conceptual components out of which the next business paradigm will be built. The pages teem with provocative, illuminating ideas, good questions, fresh insights, and alternative ways of thinking about the competitive/cooperative combat to come". -- From the Foreword by Alvin and Heidi TofflerThis book provides a unique opportunity to gain insights into tomorrow from today's most highly-regarded businessthinkers.

    Rowan Gibson; Warren G. Bennis;

    € 5,99
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