Not only examines how to analyze industry structure and how to determine your company's competitive position within it, but also details how to use such analysis in order to gain the competitive edge by anticipating or changing the rules of the game--even changing the game itself. Provides clear, concise solutions to some major problems such as how to describe and communicate a strategy and how to determine what's feasible and what's not, depending on your company's position. Packed with case studies from such industries as AT&T, Federal Express, United Airlines and more.

This is a guide to the world2s leading management thinkers. It summarises those books which have had a significant impact on management thinking. Each summary is set in context by Gary Hamel.

Two marketing consultants show readers how to develop good intuitions about marketing, even when ideas seem to fly in the face of conventional wisdom.

Overzicht van nieuwe technieken en veranderde psychologische inzichten die nieuwe marketingmogelijkheden bieden.

Unlike business management, entrepreneurship remains shrouded in mystery - possibly because no one believes it can be taught. In this text, Robert Heller dispels the myths surrounding entrepreneurship and explores this unique area of business practice.

The fourth edition of this classic text continues its popular interdisciplinary approach to the topic of leadership, by examining the elements of military leadership from the perspective of contributors in the fields of history, business, religion, politics, and education. The fourth edition presents a broad spectrum of ideas and perspectives relating to military leadership in the current environment. It includes multinational views reflecting the global military stage. This new edition synthesizes classic pieces from the second and third editions with contemporary readings to provide the reader with important insights into the concepts of military leadership throughout the vagaries of regional conflict and maintenance of peace. The resulting synthesis stimulates the reader to understand the complex dynamics of effective leadership in the context of military history, values, and culture.

"With scores of new case studies and a timeless and inspiring message, The Leadership Challenge is a "personal coach in a book," guiding readers through the Five Practices of Exemplary Leadership. When leaders understand that leadership is a relationship and they begin to engage in the Five Practices - Model the Way, Inspire a Shared Vision, Challenge the Process, Enable Others to Act, and Encourage the Heart - they are better able to embark on a lifetime of success and significance."--BOOK JACKET.

Omdat men altijd terugkrijgt wat men geeft, kan men zijn omgeving positief beïnvloeden.

Bekende Nederlandse efficiency-experts geven u een afgerond overzicht van de moderne bedrijfs-efficiency, vol praktische aanwijzingen en adviezen

Explains how to organize information on employment history, education, and skills into a resume that effectively markets a person's abilities, and includes sample resumes for jobseekers in a variety of fields.

Bespreking van de vier vuistregels voor goed leidinggeven, waarbij de auteur zijn ervaringen met zijn huisdier, een hond, betrekt.

Dit is een praktijkgerichte gids met de belangrijke richtlijnen voor het gebruik van de Balanced Scorecard in overheids en non-profit organisaties.

De aanstekelijke managementvisie van Yolanda Eijgenstein, Zakenvrouw van het jaar 1997.