Filteren

Verfijn je keuze in deze categorie. Zoeken op auteur, ISBN, title of trefwoord? Dat kan eenvoudig via zoeken bovenaan.

Staat
Prijsrange
  • Filter

    Reviews

    Gemiddelde score voor Boek2

    Goede communicatie,

    snelle levering en prima verpakt.

    Extra korting

    %

    Meer boeken is meer korting!

    • Vanaf 5 boeken
    • Vanaf 10 boeken
    • Vanaf 15 boeken
    • Vanaf 20 boeken
    • 5% korting
    • 10% korting
    • 15% korting
    • 20% korting

    Leonardo Da Vinci

    Leonardo Da Vinci

    Engelstalig, linnengebonden met omslag, in zeer goede staat 

    A true genius whose talents embraced painting, engineering, anatomy, and flight, Leonardo da Vinci was--and remains--an extraordinary human being, indeed one of the most intriguing figures in world history, as the recent success of The Da Vinci Code attests. Now, in this new biography, Martin Kemp explores the essential nature of this forever fascinating artist-engineer, both as an individual and as a historical phenomenon.
    How can we best understand Leonardo? How did his mind work--was he prolific but scattered in his thinking, or is there a method in what often seems to be his madness? Was he basically an artist who also pursued science and technology, or was "science"--his understanding of the physical world--central to his artistic vision? In Leonardo, Martin Kemp offers a vivid portrait of the Renaissance giant that answers these questions and more. The book takes us on an absorbing journey through the life and work of Leonardo, looking first at the historical man, portraying an impressive and cultivated figure, an artist who in truth completed few paintings, rarely satisfied a commission, and yet lived in style and ended his career with a massive salary. More important, the author examines the ideas underlying Leonardo's investigations of nature, illuminating his vision of the artist-engineer as matching nature itself in his creativity. Kemp argues that Leonardo's apparent diversities reveal a desire to find an inner unity in the functioning of everything in the observable world. For Leonardo, writes Kemp, every act of looking and drawing was an act of analysis, and he used these analyses to re-make and re-interpret his surroundings. In a final chapter, Kemp also comments on the Da Vinci Code and "the continuing public appetite for Leonardo and his doings."
    Beautifully illustrated with a unique "thumbnail museum" that offers a tour of all Leonardo's paintings, plus 30 additional illustrations and life-size reproductions of pages from his famous notebooks, Leonardo is a powerful portrait of one of the towering geniuses of world history.

    Martin Kemp;

    € 10,00

    The Classical Language...

    The Classical Language of Architecture

    Engelstalige paperback, revised and enlarged edition, in zeer goede staat

    "Classical architecture is a visual 'language' and like any other language has its own grammatical rules. Classical buildings as widely spaced in time as a Roman temple, an Italian Renaissance palace and a Regency house all show an awareness of these rules even if they vary them, break them or poetically contradict them. Sir Christopher Wren described them as the 'Latin' of architecture and the analogy is almost exact. There is the difference, however, that whereas the learning of Latin is a slow and difficult business, the language of classical architecture is relatively simple. It is still, to a great extent, the mode of expression of our urban surroundings, since classical architecture was the common language of the western world till comparatively recent times. Anybody to whom architecture makes a strong appeal has probably already discovered something of its grammar for himself. In this book, the author's purpose is to set out as simply and vividly as possible the exact grammatical workings of this architectural language. He is less concerned with its development in Greece and Rome than with its expansion and use in the centuries since the Renaissance. He explains the vigorous discipline of 'the orders' and the scope of 'rustication'; the dramatic deviations of the Baroque and, in the last chapter, the relationship between the classical tradition and the 'modern' architecture of today. The book is intended for anybody who cares for architecture but more specifically for students beginning a course in the history of architecture, to whom a guide to the classical rules will be an essential companion."--Publisher description.

    John Summerson ;

    € 5,00

    The Great Escape

    The Great Escape

    Engelstalige paperback, in zeer goede staat. Nobelprijswinnaar. 

    A Nobel Prize–winning economist tells the remarkable story of how the world has grown healthier, wealthier, but also more unequal over the past two and half centuries

    The world is a better place than it used to be. People are healthier, wealthier, and live longer. Yet the escapes from destitution by so many has left gaping inequalities between people and nations. In The Great Escape, Nobel Prize–winning economist Angus Deaton—one of the foremost experts on economic development and on poverty—tells the remarkable story of how, beginning 250 years ago, some parts of the world experienced sustained progress, opening up gaps and setting the stage for today's disproportionately unequal world. Deaton takes an in-depth look at the historical and ongoing patterns behind the health and wealth of nations, and addresses what needs to be done to help those left behind.

    Deaton describes vast innovations and wrenching setbacks: the successes of antibiotics, pest control, vaccinations, and clean water on the one hand, and disastrous famines and the HIV/AIDS epidemic on the other. He examines the United States, a nation that has prospered but is today experiencing slower growth and increasing inequality. He also considers how economic growth in India and China has improved the lives of more than a billion people. Deaton argues that international aid has been ineffective and even harmful. He suggests alternative efforts—including reforming incentives to drug companies and lifting trade restrictions—that will allow the developing world to bring about its own Great Escape.

    Demonstrating how changes in health and living standards have transformed our lives, The Great Escape is a powerful guide to addressing the well-being of all nations.

    Angus Deaton ;

    € 9,50

    De koopknop

    De koopknop

    Paperback, in nieuwstaat

    Neuromarketing is hot en het onderzoek daartoe heeft zich in korte tijd ontwikkeld tot een industrie met een grote belofte: het juiste product, op het juiste moment, voor de juiste mensen. Door in onze hersenen te kijken, zien neurowetenschappers voor welke producten we gevoelig zijn en welke reclame ons aanzet tot kopen. Met lagere kosten, meer winst en een kleinere footprint als beloning. Productintroducties De koopknop laat zien wat consumenten echt willen, wie ze vertrouwen, wat ze graag willen hebben en wat ze uiteindelijk gaan kopen. De ‘ontdekking’ van de koopknop onthult de geheimen van het consumentenbrein. Een zegen voor de consument, maar vooral voor het bedrijfsleven dat ondanks miljarden aan onderzoek per jaar, nog steeds 80% van alle productintroducties binnen twee jaar ziet mislukken. Merken, producten, behoeften en belevingen Met neurologisch en psychologisch onderzoek als wetenschappelijke basis, laat De koopknop met veel voorbeelden uit de praktijk zien hoe het traditionele marktonderzoek evolueert. Bovendien toont het hoe we onbewust reageren op merken, producten, behoeften en belevingen; en hoe jij door daar gebruik van te maken zelf de koopknop van jouw klanten kunt beïnvloeden. Kennis over het onbewuste Dit grensverleggende boek laat zien hoe het consumentenbrein werkt, maar vooral hoe de ondernemer, verkoper en marketeer voordeel halen uit de kennis over ons onbewuste, daar waar al onze beslissingen genomen worden. Het bedrijf dat als eerste deze kennis over neuromarketing weet te incorporeren in de bedrijfsstrategie, is de winnaar in zijn markt en is komende jaren niet meer in te halen. Voor wie? De koopknop is voor bestuurders, strategen, marketeers, communicatieprofessionals, verkopers en iedereen die geïnteresseerd is in gedragsbeïnvloeding.

    Martin de Munnik ;

    € 6,00
    Bezig met laden...
    close

    Favorietenlijst