Identity 2.0

Identity 2.0 is the follow-up title to the now sold-out Total Idetity book. Whereas the previous title showcased the projects of the design studio Total Identity , this new book takes a much broader perspective. From the viewpoint of identity, it looks at current and future issues that influence businesses, institutions and service-oriented organizations. The book connects identity - as the driving force behind innovation and change processes - to social and economic topics, illustrated with cases and the opinions of creative and business companies that have participated in projects with Total Identity or have an interesting view on those topics.