Shaping the Future., Business Design Through Information Technology

Shaping the Future provides managers with comprehensive and practical advice on their role in managing information technology as a business resource. Business change and technical change fuel each other; managers must take the lead in setting the competitive priorities for exploiting IT. They must drive technology, not delegate it to specialists or abdicate responsibility for its impact on the organization. Describes the competitive, organizational, economic, and technical aspects of using information technology for business design. Highlights key management policy decisions, business opportunities, and potential problems in seven areas: competitive positioning through IT; geographic positioning; designing the organization; deploying human capital; managing the economics of information capital; positioning the firm's IT platform; and aligning business and technology.