International Business [Second Edition]

You can't succeed in today's global business environment without a geographic understanding of different peoples and places around the world. That's why Oded Shenkar's and Yadong Luo's International Business and the accompanying GeoDiscoveries CD (packaged with this text) give you insights into global business practices and the perspectives of other countries, as well as the tools you need to become geographically and culturally literate.