We live in a world of brands. Brands play a crucial role in business competition, but have also become an important social phenomenon. Brands are represented by signs and symbols, gestures and images. They stand for values, hopes, and desires, for experiences and expectations. They evoke emotions and associations. "Branding From A to Z" is a purely visual crash course in the essence and impact of brands, alphabetically pairing symbols with images, so that the "C" of Campbell's Soup is paired with a photograph of Che Guevara; the "D" of Disney with a whimsical portrait of Salvador Dal'; the sign for the Euro with Albert Einstein's mug; McDonald's Golden Arches with Marilyn Monroe, skirt aflutter over a gusting grate; the royal blue "Q" of Q-Tips with the even more royal Queen Elizabeth II; and all the way to the swishy "Z" of Zurich Insurance, paired with Frank Zappa, who sits quizzically upon a toilet.

Brands identify products and services. Yet a brand is much more than a "brand name" or a "brand logo" on a "brand-name product." Brands reflect individual and collective desires that go far beyond a product's utilitarian benefit. Brands are found in every business and in every market. The sense of fascination they evoke is the key to the success of such brands. "Brands & Desires" presents 25 vivid examples of the link between brands and desires, beginning with The Rolling Stones (desire: coolness), and continuing on to include Apple computers (religion), De Beers diamonds (fidelity), Ikea furnishings (growing up), Freitag bags (individuality), Marlborough cigarettes (freedom), Benetton clothing (justice), Red Bull soft drink (action) and Greenpeace (resistance).

Met 141 ill. in z-w en kleur.

Catalogus met 170 cat.nrs. in z-w en kleur en bijdragen en tekst in het Engels.

27 toonaangevende Amsterdamse ontwerpers/ontwerpbureau's worden voorgesteld; verschenen in de reeks ' New Design'.

Duitstalige editie van Frans origineel met z-w en kleurenill., bibliografie, personenregister.

Tent.cat. van gelijknamige tent. (Kredietbank, Brussel) met werk in kleur van 25 kunstenaars.

Overzicht van de collectie van het archief met z-w en kleurenill., met bijdragen in het Duits van meerdere auteurs.

100 decoratieve patronen in z-w en een viertal pagina's in kleur.

This collection from Africa, Oceania, and pre-Columbian America features masks, vessels, and jewelry worked in precious stones and metals; with 254 plates in full color photographs.

Nederlandse vertaling van Engelse publicatie met werk van Angelsaksische kunstenaars.

Met kleurenafbeeldingen van affiches uit de periode 1912-1981.

Platenboek met ontwerpen in kleur en beknopte info over de ontwerpers.

Met ingeplakte kleurenillustraties van Georgische emaillekunst.